In terms of more competition in our markets, changes in market conditions caused by global recession, or the entry of multinational companies in our market, every business strives to not only survive but also develop and be better. Medika strategic plan for the development of the company will be in two phases:

Short-term measures, focus on productivity and efficiency

• reorganization of management system BPR (Business process reengineering)
• change the structure makroorganizacije Medika, based on business processes

Medium-term measures, focus on corporate strategy

• Growth Strategy - to increase market share, is one of the most important strategic goals.
• vertical integration, expansion of our own ljekarničkog channel
• Market focus remains the national market, with long-term possibility of regional expansion.
• increase in efficiency, process and cost optimization as one of the key factors of success
• increase customer satisfaction is becoming increasingly important factor for success
• the introduction of an integrated system of quality management-IQM