The first European launch, Innéov Firmness, took place in March 2003 within a selective distribution channel, that of the pharmacy. The pharmacist, Innéov´s favoured partner, has all the necessary skills to accompany consumers in an advisory and educational approach to nutritional supplements, their use and how they work.
Moreover, the choice of the medical visit to see dermatologists and the presence of Innéov at national congresses will enable us to provide dermatologists with tools to help them give better recommendations and direction to their patients, who are very much in search of information and reassurance regarding nutritional supplements.

The Laboratoires Innéov, a 50/50 Joint Venture between L´Oréal and Nestlé, are specialised in cosmetic nutritional supplements. In the nutri-cosmetics market, the Laboratoires Innéov combine Nestlé´s research experience in nutrition and food safety with the dermatological research experience of L´Oréal.